This question could seem bizarre, but there are facts and motivations behind it… The goal of forecasting is not to predict the #future but to tell you what you need to know to take meaningful action in the present.
First, there is a change in country waste management policies:
For example, in France, the obligation to sort biological/food household waste in a dedicated bin (brown bin) no later than 01/01/2024, should create an actual opportunity for using more compostable packaging. This is already mandatory is some cities in Europe.
Sorting household organic waste mandatory by the end of 2023
Packaging #recycling is increasing but remains low for flexible packaging (in France, only 5% of flexible packaging is recycled) - Composting can be an additional aid to manage waste and an alternative to #incineration. These approaches help the world cut down on plastic #waste.
Secondly, consumers have a good perception and welcome use of compostable packaging.
A survey, conducted by TIPA and IPSOS in 2020, examined the habits and expectations of French consumers in terms of waste and packaging management. 89% of consumers consider compostable packaging to be a healthy and environmentally friendly #substitute for plastic packaging (69 % in the UK).
89 % of French & 69 % of British consumers welcome compostable packaging.
Finally: cheaper innovative new materials or high-performance barrier materials are rising, enabling adequate product protection.
#Fibre based, barrier or not, packaging which can be either composted or recycled.
New commercial #capacity for new material is increasing and helping to commoditise the new generation of compostable packaging.
New compostable & renewable material for fitment/insert in #e-commerce parcel.
The production of biodegradable plastics is expected to increase to 1.33 million in 2024, especially due to PHA’s growth rates (European Bioplastics)- Still low but progressing!
Will 2023 be the year of compostable packaging? This is truly a question to answer for consumer or e-commerce packaging. Many solutions exist in a competitive landscape. It is vital to look at:
The right packaging #expertise.
Development of effective #alliance (manufacturer-user) as appropriate.
What is coming next? The Climate and Resilience Bill (2021) requires for supermarket of more than 40,000 m2 to have 20% of their sales area dedicated to bulk by 2030: Opportunity for #reusable/#deposit packaging…