which packaging strategy for my business?
How to be rational and not (too) emotional? This is our current challenge with packaging.
TRP(the right packaging) provides expertise in the area of packaging strategy to:
Secure the success of this initiative
Respond to senior management expectations
Define and use the right metrics and KPI to measure progress
Align with all stakeholders
Support building of packaging solution road maps
Increase speed to market
High level approach and phases : 4 main phases to have sustainable solutions implemented
Example of steps in exploration stage :