which packaging strategy for my business?

Updated: May 17, 2019

How to be rational and not (too) emotional? This is our current challenge with packaging.

TRP(the right packaging) provides expertise in the area of packaging strategy to:

  • Secure the success of this initiative

  • Respond to senior management expectations

  • Define and use the right metrics and KPI to measure progress

  • Align with all stakeholders

  • Support building of packaging solution road maps

  • Increase speed to market

High level approach and phases : 4 main phases to have sustainable solutions implemented

Example of steps in exploration stage :

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