about us

we believe packaging is the reflect of our society and we want to positively impact it  for sustainable growth! 

we want to transform packaging from an unwanted thing to a value driving performance, cost saving , and sustainable growth. 

we are a team of packaging experts  in  food industry,  food service, retail, CPG  with professional experience

with small and big businesses.

life is short ! we believe a business is more efficient and can save time & money  when collaborating .

we are driven by  performance, transparency, independency and...humour 

jocelyne ehret 
packaging startegist & founder

Doctor in food sciences with a speciality in packaging with a broad expertise in innovation, sustainability and food safety.

Her career began at Danone as a research scientist in food science and she occupied several leadership packaging positions in Danone Group in the dairy product and biscuit divisions (now called Mondelez)

Jocelyne designed  the strategy for McDonald’s packaging in Europe in 2012 . She was responsible for 7 years of all packaging sustainability and innovation aspects at McDonald’s in Europe with Havi group and I still love Big Mac.

She lead a wide range of consultancy packaging projects and established long term partnerships with numerous (always lovely) clients  

With more than 20 years of global leadership experience in implementing packaging innovations and productivities in consumer goods and food services. 

Jocelyne had the opportunity to create relevant strategy and organisation to support sales & marketing activities for packaging services. She  continues to play an active role in the development of new talents and best practices in cross functional organizations through coaching and mentoring.

frederic pillon
communication & public relations

Packaging is the only marketing element experienced by 100% of a brand’s consumers  and is the reflect the brand. This is why it is important to take care of communication related to packaging.

Fred is a Senior communication professional for 20 years : broadcast TV, print and digital sectors.


Head of communication and public affairs in several public and private organisation .


Leadership in supervising cross functional team 
Major event organizer for public sector and private businesses requesting high project management skills in complex environment.

Fred is a big fan of classic cars .

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