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5 tips to avoid going wrong…

5 tip to develop sustainable packaging and avoid going wrong - It is so easy to make mistakes...

1. Look at the big picture of packaging and the product, not just packaging raw material. If there is a packaging, there is a reason ...which one?

2. Examine, understand and prioritize the sustainability priorities of your company and your customers. do you need composatble packaging or recyclable packaging in your country ?

3. Avoid the trap of a ‘single issue’ approach (CO2 emission, renewable, best-in-class, end-of-life...). When a change occurs somewhere, it impacts something else , what?

4. Know and understand the definitions : what does exactly recyclable mean for you , collected , sorted, recycled?

5. Win top-level corporate commitment to action.: who in your company (really) want it ?



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