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do your stakeholders think packaging meets their requirements?

Updated: May 30, 2018


We spend a lot of money in #design and branding but the end result doesn’t always convey this and is not harmonised across the product categories

Although suppliers are given some standards for #packaging, we often have challenges with lack of relevance to our #guideline due to multiple sources of production .

Despite numerous contacts in our supplier base dealing with multiple areas of our business, often we find that we cannot get to the root cause of the issues with our packaging in terms of design, colour or structure.

Packaging doesn’t always connect in a consistency way with our #value chain

Here are the 5 steps you can take to tap into these issues.



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