We spend a lot of money in #design and branding but the end result doesn’t always convey this and is not harmonised across the product categories
Although suppliers are given some standards for #packaging, we often have challenges with lack of relevance to our #guideline due to multiple sources of production .
Despite numerous contacts in our supplier base dealing with multiple areas of our business, often we find that we cannot get to the root cause of the issues with our packaging in terms of design, colour or structure.
Packaging doesn’t always connect in a consistency way with our #value chain
Here are the 5 steps you can take to tap into these issues.
