Honestly , who wants transporting air ? (a part for a deep dive of course)
The right #packaging dimension are not always considered as crucial by vendors or product suppliers but this comes extremely important when #travel distance from point of manufacture to point of sales/use is high.
“to optimise packaging in the supply chain , we have to play with millimeter"
transport less air and more product
companies have to create the right packaging dimension and clear #specification for their vendors and control their suppliers are using it.