how your packaging perform vs other?
Do you want to know ? do you need to know?
If the answer is yes, we could look at packaging against key questions : technical & functional assessment, economics, brand DNA , environment.
After scoring and comparing several packaging we can identify opportunities for improvement to implement the right packaging. All these key functions are connected with packaging parameters that needs to be define and describe in function of the product to consider and the way of selling it ( offline- online).