I already reviewed the discrimination caused by the ban of plastic straws for disable people and this is not the topic here. It’s about #sustainability.
There are many different views on what it is and how sustainable packaging can be achieved but everyone agrees that it is based on 3 pillars : environment, economic and social.
So by definition sustainable packaging cannot be only based on the environmental aspect . and I wonder if companies, brands and retailers didn’t go too quickly in the plastic ban as the “new green” and forget the human side of the equation
Don’t get me wrong, there is a massive mismanaged waste problem in some countries and a real issue with unnecessary packaging.
Development of packaging for people with disabilities have been done for a while. We knew it as accessible packaging. Few companies have taken commitment regarding accessible packaging as for example: Amazon frustration free packaging or Nestle commitment with Australian arthritis organisation.
Having that said, a genuine sustainable packaging would need to be inclusive as it considers not only disability but also age and income:
Age : low vision, lack of dexterity
Disability : motricity deficiency , blindness
Income : affordable product & packaging
At the time of “made for me” and customisation, what would be the best for the future: creating no discrimination or enhancing human clusters? Inclusive leads a positive feeling and gratification when ban leads negativity. Therefore, I believe Inclusivity will give a better competitive advantage to brands who will go for it than just a ban of a packaging raw material.
If we want to have sustainable packaging, it must be inclusive.
Customisation can always be done through graphic & printing but not at the expense of functionality, performance and inclusivity .