Don’t you think that it is quite difficult for a company to implement the right packaging solution due to the number of communications and innovations we see?
Should I invest in fibre-based packaging material or in plastic recyclable material? Is it the right time to decide now or should I wait few more months?
What will be the consequences if I choose a fibre-based solution and if all the industries do the same? will we have pulp enough?
What will happen if I choose a recyclable premium cost plastic today and if a better solution is designed tomorrow?
These are legitim questions. If I invest now with a premium cost in one packaging solution which is recyclable but if in few months another solution turns out with a better footprint for a lower cost, I will have invested in a packaging line which will become obsolete before any ROI.
During this fantastic innovative and prolific period, should we take a step back and stand by or move forward?
The answer could be: Evaluate and partner to #anticipate the future.
Evaluate instead of passive communication: be aware of and understand all solutions with their pro and con – Crucial step is to define your criteria , for example : Select option which will enable line flexibility and adjustment to reduce uncertainty.
Partnership instead of Collaboration: select your partners, join together to save time and money. Implement alliance to achieve common goal by combing your and their assets to accomplish the goal: implement the sustainable solution.
Time for collaboration is over – Time to partner & create alliance has arisen.